ALGORITHMIZATION OF SOCIETY AND THE MEANING OF LIFE

Abstract

This article problematizes the algorithmization of life in contemporary society, understanding it as a structuring rationality of digital capitalism that reorganizes social practices, forms of power, and modes of subjectivation. Through dialogue with authors such as Antoinette Rouvroy, Thomas Berns, and Byung-Chul Han, it discusses, based on algorithmic governance and psychopolitics, how digital devices modulate behaviors, produce subjectivities, and shift human experience towards the logic of visibility and performance. In contrast, it mobilizes Logotherapy and Viktor Frankl's Existential Analysis to problematize the effects of this rationality on existential emptiness and the meaning of life. It argues that technology itself does not constitute the core of the problem, but rather the ways of responding to it. It concludes that the rediscovery of consciousness, responsibility, and self-transcendence is an essential condition for life in an algorithmized society to be configured as a field of meaning-making, and not of deepening existential emptiness.